With gin distilleries popping up all over Scotland, competition is fierce, and standing out from the crowd is more important than ever.
That was the challenge facing Esker Gin, who tasked us to develop their branding in a way that would reflect a fascinating and distinctive back story.
Created near the Cairngorm Mountains, Esker uses local botanicals and pure Deeside water, and is one of only a few gins to use silver birch sap in its recipe.
The name itself describes the long glacial ridge (or ‘esker’) found nearby.
The distinctive letter ‘S’ at the core of the new brand mark represents a simplified esker, while the palette is restrained and simple: a cool almost glacier-blue; and silver-grey (a nod to the birch). Around the core mark are graphic references to the local landscape – mountains, rivers and ancient castles… even contour lines of the esker.
The elements have been brought together to create a distinctive brand pattern that goes on to form the backdrop for company stationery, corporate literature and promotional banners.
Taking new products to market and diversifying the offering is ensuring that Esker remains relevant in the market. The Silverglas range of flavoured gin does just that, and continues the strong design aesthetic laid down by it’s big brother.
Image 1 & 2 credit: The Gin Co-Operative