The University of Edinburgh
Brand communications
As a world-renowned, 400-year-old institution with diverse audience groups, The University of Edinburgh faces considerable communication challenges.
We’ve partnered the University since 2014 and have developed a deep understanding of their brand and marketing strategy. In fact, we helped consolidate disparate elements of their complex brand identity and sub-brands, and have since developed a complementary ID for the Edinburgh Law School and the Talbot Rice Gallery.
We have created online and printed campaigns to increase awareness among groups who might not normally consider attending university, and to attract applications from students around the world. Our visual transformation of the alumni magazine has increased engagement with former students (and potential funders), while work on the university’s suite of printed prospectuses has been driven by the need for clear, compelling and more focused information.
Exhibitions, websites and UX design add to a full-service offering. But despite the variety in terms of scope and scale, every project begins with a solid understanding of Edinburgh’s dynamic marketing strategy, and continues through innovative design, targeted campaigns and communications, digital development and print management.
Header image credit: Sam Ingram-Sills @ Whitedog
